The design process involved creating a visually appealing and engaging concept for a company that specializes in hookah lounges and recreational spaces. The company was based in Turkey, so the design was created in both Hebrew and English to cater to the local audience.
The client provided some initial text and gave creative freedom to develop the design further. As the company focuses on providing a relaxing and enjoyable experience for friends during their leisure time, the design aimed to evoke associations that would attract potential customers. To achieve this, polaroid photos were incorporated into the design as they are known for capturing memorable moments and creating a nostalgic atmosphere. This choice aimed to showcase the authentic atmosphere of the lounge and the ambiance inside, giving people a glimpse of the good times they could have there. By leveraging the emotional impact of polaroid photos, the design enticed individuals to experience the place for themselves.
Moreover, calls-to-action (CTAs) were strategically placed throughout the design to encourage viewers to take action, such as visiting the lounge or exploring more about the services offered. The text provided by the client was also refined to ensure clarity and effectiveness in conveying the brand’s message.
The client expressed satisfaction with the final results of the design, which successfully conveyed the essence of their business and the unique experience they offer to their customers.
As a bonus, adapted layouts for social media platforms were also provided. These adapted layouts maintained the same cohesive design, enabling the client to effectively showcase their brand on various online platforms and engage with their target audience.
Overall, the design process resulted in a captivating visual representation of the hookah lounge and recreational space company, creating a desire in potential customers to visit and experience the inviting atmosphere for themselves.
